STSearchSample data · every value is synthetic
Fictional · Juniper Creative Test
Campaign · No delivery
Contributor relationships
Inspect CPM, Outbound CTR, and CVR together across the selected and prior complete periods.
These are observed arithmetic relationships, not an anomaly, diagnosis, or recommendation.
Daily facts
Sample data| Date | Spend | Impressions | CPM | Outbound clicks | Outbound CTR | Primary conversions | CPA |
|---|---|---|---|---|---|---|---|
| Aug 7 | $1,450.20 | 124,500 | $11.64 | 1,120 | 0.90% | 30 | $48.34 |
| Aug 6 | $1,500.00 | 135,100 | $11.10 | 1,350 | 1.00% | 34 | $44.11 |
| Aug 5 | $1,480.50 | 132,000 | $11.21 | 1,210 | 0.91% | 32 | $46.26 |
| Aug 4 | $1,500.00 | 140,200 | $10.69 | 1,410 | 1.00% | 36 | $41.66 |