Sample data · every value is synthetic

Account overview

Fictional Meta Account · Aug 1–7, 2026 · America/New_York

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Provisional conversion data

Recent complete days remain inside the attribution backfill window and may be revised.

Spend

$24,680.00

+8.4% vs prior period

Definition

Sample amount spent in the complete period.

ROASProvisional

2.46×

−0.18× vs prior period

Definition

Sample purchase value divided by spend after aggregation.

CPAProvisional

$41.20

+$2.80 vs prior period

Definition

Sample spend divided by fictional purchases after aggregation.

CVR

3.18%

+0.24 pp vs prior period

Definition

Sample purchases divided by landing-page views.

Outbound CTR

1.84%

+0.12 pp vs prior period

Definition

Sample outbound clicks divided by impressions.

CPM

$14.50

+$1.20 vs prior period

Definition

Sample spend per 1,000 impressions.

Frequency

2.1–3.5

+0.4 vs prior period

Definition

Sample entity-level average frequency range; not summed.

Learning status

65% active

7 of 11 ad sets vs prior period

Definition

Current fictional Meta delivery state, not an STSearch recommendation.

Largest campaign movements

Observed relationships only — no anomaly or causal claim.

View all

Campaign	Status	Spend	Spend vs prior	ROAS
Fictional · Northstar Acquisition	Learning	$12,450.00	Rising	3.20×
Fictional · Cedar Retargeting	Active	$8,230.50	Falling	1.10×
Fictional · Harbor Seasonal	Paused	$450.00	Flat	2.10×
Fictional · Juniper Creative Test	No delivery
Fictional · Summit Retention	Active	$3,120.00	Stable	2.40×